Job Description

Program Manager, Sports & Entertainment (Onsite 5 days per week)

Overview

The Program Manager, Sports & Entertainment will lead the end-to-end execution of high-impact initiatives across the Sports & Entertainment vertical, reporting to the Sr. Director of Sports & Entertainment. This role is responsible for driving cross-functional (XFN) alignment, building scalable workflows, and ensuring seamless execution of strategic programs across Marketing, Partnerships, Legal, Finance, Product, and Creative teams. The Program Manager serves as the operational backbone of the vertical, translating strategy into structured execution plans, maintaining visibility across stakeholders, and ensuring projects are delivered on time, on budget, and with measurable impact. The ideal candidate is highly organized, process-driven, and comfortable navigating ambiguity in fast-paced environments, particularly within sports, entertainment, or live-event driven ecosystems.

The Impact You'll Make

• Lead end-to-end program management for Sports & Entertainment initiatives, from planning through execution and post-launch analysis.
• Build and maintain clear project roadmaps, timelines, milestones, and deliverables across cross-functional teams.
• Establish and optimize scalable workflows that ensure operational efficiency and repeatable execution across campaigns and activations.
• Drive cross-functional (XFN) alignment across Marketing, Social, Partnerships, Legal, Finance, Creative, and Product teams.
• Identify risks, bottlenecks, and dependencies early, and proactively implement mitigation strategies.
• Maintain clear stakeholder communication, including status updates, executive reporting, and program documentation.
• Develop standardized processes for talent activations, sponsorship campaigns, live events, and partnership launches.
• Track budgets, resource allocation, and financial approvals in partnership with Finance and leadership.
• Measure program performance and develop post-mortem analyses with actionable insights and optimization recommendations.
• Support long-term strategic planning by translating business objectives into structured execution frameworks.

What You've Accomplished

• Bachelor’s degree in Business Administration, Marketing, Sports Management, or related field (or equivalent experience).
• 3-5+ years of experience in program management, project management, or operations within sports, entertainment, media, or marketing environments.
• Demonstrated experience managing cross-functional initiatives with multiple stakeholders.
• Strong proficiency with project management tools (Asana, Monday.com, Jira, Smartsheet, etc.).
• Experience building workflows and process documentation from the ground up.
• Excellent organizational, communication, and stakeholder management skills.
• Ability to manage multiple concurrent programs in a fast-paced, deadline-driven environment.

Bonus Points

• Experience supporting live events, sponsorship activations, or talent-driven campaigns.
• PMP, Agile, or similar project management certification.
• Experience working within a technology, digital media, or high-growth startup environment.
• Familiarity with sports marketing, entertainment partnerships, and digital campaign execution.
• Strong analytical mindset with experience in performance reporting and ROI analysis.
• Comfort presenting to senior leadership and executive stakeholders.

The base pay range for this position is $77,000 - $84,448 per year

2026 US Benefits For Full Time, Regular Employees

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps?

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.

You too can have a hand in shaping the industry’s future; ready to roll with us?

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate

About Weedmaps

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Notice To Prospective Weedmaps Job Applicants

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• Our recruiters will always communicate with candidates through an @weedmaps.com email address.
• CORRECT: ***email_hidden***
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• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
• If you are interested in a role at Weedmaps, please apply through our established channels.
• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

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